Simply Better Brands becomes Trubar
By Rob Bale
Snack food company Simply Better Brands has undertaken a rebranding initiative. The firm will now operate as Trubar. The company specializing in plant-based protein products sold under the brand name Trubar. According to the company, the name change is intended to align its corporate identity with its primary product line.
“This rebrand marks a pivotal moment for our company as we align our corporate identity with the brand driving our growth,” said Kingsley Ward, executive chairman of Trubar. “It's more than a name change. It reflects our evolution into a focused, disciplined organization committed to scaling a standout brand in the better-for-you snacking space.”
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