Business Development Bank hires Cossette
By Rob Bale
The Business Development Bank of Canada has again retained Cossette as its marketing agency of record. The assignment includes brand strategy, advertising and media services. Cossette won the account in a public request-for-proposals process. According to the company, Cossette will work to depict the bank as a provider of economic support to entrepreneurs.
“We’re thrilled to continue our partnership with Cossette, a team that shares our vision and commitment to innovation and the growth of Canadian entrepreneurs,” said Annie Marsolais, chief marketing officer at BDC. “Together, we’ll strengthen BDC’s presence in the Canadian marketplace and ensure our voice and solutions resonate clearly with SMEs and business partners alike.”