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Business Development Bank of Canada hires Cossette
By Adnews Staff
The Business Development Bank of Canada has retained Cossette of Montreal as its communications agency. The agency will develop communications including brand image and corporate identity initiatives, advertising campaigns, strategic planning and digital activities. The Business Development Bank of Canada specializes in loans, consulting, securitization and venture capital for small and medium-sized companies.
"Cossette demonstrated their ability to mount major national campaigns across multiple platforms," said Michel Bergeron, senior vice-president of marketing and public affairs at the bank. "This combined with their profound understanding of the challenges facing entrepreneurs and their strategic insight convinced us to choose them as a business partner for the coming years."