Business Development Bank of Canada hires KBS&P Montreal
The Business Development Bank of Canada has retained KBS&P Montreal to handle its national advertising for the next three years. The assignment includes the possibility of a one-year extension. The agency won the account in a three-stage tendering process involving an unknown number of firms. "With the experience acquired in the financial sector and B2B, the Canada-wide expertise shown in several major mandates, their national presence, and the chemistry emanating from the entire team, we feel that [KBS&P's] members have real cohesion," said Michel Bergeron, vice-president of corporate relations at the bank.