Molson conducts Coors Light Silver Bullet Express promotion
By Adnews Staff
Molson Coors and TheScore have begun a joint promotion in support of the Coors Light brand called the "Coors Light Silver Bullet Express." During the national promotion, consumers will have a chance to take a three-day trip through the Rocky Mountains on a branded train. TheScore, as the official media sponsor of the promotion, will broadcast live from the train and will air daily recaps of the trip. Video and photographs taken by passengers will also be posted online at <http://www.thescore.com>.
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