India Beer holds Alberta event
By Derek Winkler
Molson Coors recently conducted a promotion for its India Beer brand in Fort McMurray, AB. The initiative took the form of a one-night event at a local bar on May 29. According to the company, the event was intended to give Newfoundlanders living in Alberta a reminder of home, with a beer sold exclusively on the east coast, accompanied by fish and chips. The promotion also included branded merchandise giveaways and a draw for a trip to two to Newfoundland and Labrador.
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