Coors Light begins golf promotion
By Rob Bale
Molson Coors has begun a golf-themed promotion for its Coors Light beer brand. The initiative features a eight-foot-tall recreation of a beer can called the “Coor Light FOOOORE Machine.” The machine will be installed at a number of golf courses through the summer season, beginning with the OVO Charity Golf Classic Tournament in Toronto on July 30. Golfers who yell the word “Fore” into the machine will receive four golf balls. The promotion is being supported with an online contest at <http://www.coorslight.ca/ovogolf>, as well as social media content and influencer activities. Advertising will run on Meta online properties, TikTok and YouTube, accompanied by out-of-home, digital display and television executions.
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