YZD begins Your Place to Land campaign
By Rob Bale
Toronto-based real estate developer Northcrest Developments has begun a campaign for its YZD project to redevelop the former Downsview Airport. The awareness campaign, called “Your Place to Land,” is the first for the project. Running in the Greater Toronto Area, the effort encourages consumers to imagine the development as part of the future of the city. It includes digital, out-of-home and online video advertising developed by Fuse Create.
“For generations, people understood this site as an airport,” said Chantelle Cole, vice-president of brand, marketing and communications at Northcrest Developments. “Today, people are beginning to experience it in an entirely different way. Whether they are attending a concert, watching a movie on The Runway, participating in a community event or simply exploring the site, YZD is becoming a place where memories are being made long before the neighbourhoods are built. ‘Your Place to Land’ is an invitation for people across the GTA and beyond to discover that for themselves.”