Fuse Create gains five accounts
By Rob Bale
Fuse Create of Toronto has recently gained five new clients. Dairy co-operative Gay Lea Foods has hired the firm as its creative and strategy agency for its butter, sour cream and whipped toppings products. Fuse has developed a campaign for its limited-edition pumpkin spice whipped topping consisting of online videos, social media content and online ads. Imaging and IT company Fujifilm has retained Fuse to manage an event in October to promote its products to creative industry professionals. The Metro Toronto Convention Centre has hired the agency to promote the venue as a location for business events. UK-based sports nutrition brand Grenade has retained Fuse to handle its advertising, beginning with a recent Labour Day promotion. Retirement residence operator Chartwell has hired the agency to handle its media planning and buying.
“It’s super exciting to collaborate with such a diverse group of clients,” said Aleena Mazhar Kuzma, senior vice-president and managing director at Fuse Create. “Each brings a unique set of challenges and opportunities, which we love.”