Match Marketing Group launches two new agencies
By Adnews Staff
Match Marketing Group of Toronto has launched two new agencies called Public Label and Match Retail. The new entities will operate independently, with Match providing oversight. According to the company, the formation of the new agencies is part of a larger modernization of its operations.
Public Label is a creative marketing agency that will service North American clients. Its services will inlclude experiential, shopper and digital marketing. Its clients include Progressive, Adidas, Fujifilm, Mars Wrigley, Dreyer’s Grand Ice Cream, OZO and Ford. Public Label will be headed by executive creative director Eric Moncaleano.
Match Retail will specialize in sales, merchandising and branded retail services for clients in North America, as well as data and analytics. Its clients include LG, Rogers Communications, Telus, Nespresso, Danone and L’Oreal. Match Retail will be headed by managing director Vanessa Schnekenburger and managing director Greg Quick.
“Over the past year we have shifted the way we bring brands to market, connecting brands, cultures and understanding audience motivations to drive growth,” said Brian Cohen, CEO of Match Marketing Group. “With Public Label, we have invested heavily to create a new mindset of mastering the nuances of human behavior by ‘hacking’ popular cultures, and by understanding what motivates those audiences to take action.”