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Public Label adds three

Toronto-based Public Label has recently added three new staff members. Lynn Sivec has joined the agency as director of strategy. She was most recently senior director of client strategy at Public Inc. Prior to that, she was a senior strategy planner at Zig and a group account director at Oglivy & Mather.

Tim Binkley and Marjorie Mackenzie have been hired as senior account directors. Binkley has previously worked at Leo Burnett, DDB Canada, Publicis, Dentsu and RBC. Mackenzie was most recently senior director of design strategy at Astound Group. Prior to that, she was the retail vice-president at Figure3. She has also worked at Pigeon, Perennial and HMG Worldwide.

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