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Autism Canada retains Public Label

Autism Canada has hired Toronto-based Public Label as its creative agency of record. The firm will develop new branding for the non-profit organization, as well as an accompanying website, intended to increase awareness of autism spectrum disorder. The agency’s first work for Autism Canada will be released next year.

“Although there’s a rising rate of ASD, there is still broad confusion around what it means to have autism,” said Anne Dean, senior vice-president at Public Label. “Autism isn’t a single, simple categorical entity, but a complex, inconsistent and individualized experience, which makes it difficult for Canadians to understand. Our goal is to create a greater understanding of ASD that generates compassion and galvanizes Canadians to support the cause, empowering them to change the way they see and experience people with autism spectrum disorder.”

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