McAfee hires Weber Shandwick
By Adnews Staff
Computer security software company McAfee has retained Weber Shandwick as its global consumer communications agency of record. The assignment includes communications in Europe, the United States, Canada, the Asia-Pacific region and the Latin American region. The agency will develop a ccommunications program for McAfee will highlight the brand’s focus on “people, not just devices.” The account will be serviced from the Toronto office of the agency, with support from other offices internationally.
“McAfee is a powerful name in the online security world,” said Greg Power, president and CEO of Weber Shandwick Canada. “The move to redefine itself as a consumer-focused brand is an exciting challenge well suited to our strengths as a global agency. Becoming a pure-play consumer brand requires changing perception, enhanced reputation and creating connections with consumers around shared value. We look forward to working closely with McAfee to share a new face of the brand with the world.”