Air Canada promotes in-flight Wi-Fi
By Rob Bale
Air Canada has begun a campaign promoting the availability of Wi-Fi service for members of its Aeroplan loyalty program on North American flights. The service is being operated in association with Bell. The national campaign, an extention of its ongoing “Nice Travels” initiative, was developed by FCB and Initiative. It includes television, radio and digital advertising, as well as out-of-home and cinema advertising in Toronto, Montreal and Vancouver. The creative highlights the “seamless onboard connectivity and hospitality” of the service. Media and influencer relations are being handled by Weber Shandwick.
“Quality connectivity has become indispensable for all travelers,” said Mark Nasr, chief operations officer at Air Canada. “This initiative underscores Air Canada’s focus on elevating the customer experience, with leadership in providing streaming quality connectivity, at a pace unmatched by other airlines.”