RCVRI hires Strategic Objective
By Derek Winkler
RCVRI, an Australian company specializing in “performace wellness,” has retained public relations agency Strategic Objectives of Toronto to support its expansion into Canada. The company will open its first Canadian location in Toronto on July 1, offering services including hot and cold contrast therapy, red light exposure, pulsed electromagnetic field therapy, compression treatments, saunas and float beds.
“We believe RCVRI is exactly what Toronto’s wellness world needs right now,” said Sadie Tory, director of Strategic Objectives. “As we shift away from hustle culture and toward more sustainable approaches to health, recovery is no longer optional, it’s essential. We’re proud to help RCVRI lead this next evolution of wellness in Canada, where rest, science and performance intersect.”