Victim Services Toronto hires Strategic Objectives
By Derek Winkler
Victim Services Toronto has retained Strategic Objectives as its public relations agency of record. The organization provides crisis response, intervention and prevention services to individuals affected by crime or sudden tragedies. Strategic Objectives will develop a one year public relations campaign intended to raise awareness of the organization and its services, with a focus on specific programs such as its trauma dog program and its program for correcting the financial records of human trafficking victims.
“Every year, our organization supports thousands of people across the city during the toughest moments of their lives, yet we remain Toronto’s best kept secret,” said Carly Kalish, executive director of Victim Services Toronto. “We want to increase our profile and know that Strategic Objectives is the right communications partner to help us. We have long admired their team for its smart approach to raising awareness for difficult and sensitive topics, especially its work to end human trafficking. We can’t wait to work together to help foster a thriving community where people feel safe, supported and empowered.”