Global Pet Foods breaks campaign
By Derek Winkler
Global Pet Foods of Toronto has begun a campaign called “Pawsitively Canadian” to coincide with National Pet Month. The initiative promotes a range of Canadian-made pet products carried by the retailer, as well as its own Canadian origins.
“Global Pet Foods understands the value and positivity pets bring to our lives and we are built on the principle of holistic wellness and putting pets’ health first,” said Laura Fowler, director of operations and marketing at Global Pet Foods. “The ‘Pawsitively Canadian’ campaign is about supporting the great Canadian brands our customers trust and the Canadian-made products we’ve been supporting for almost half a century. To further support Canadian businesses, our advertising campaign is running exclusively on Canadian media platforms.”