Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Subway breaks new brand campaign

Fast food chain Subway Canada has begun a new brand campaign called “Fresh Like That.” The campaign, developed by Dentsu, focuses on the freshness of the ingredients used by the chain. It includes video and out-of-home advertising, as well as in-store materials. The creative depicts Subway as a way to avoid boring and bland lunches.

“To launch Subway’s new ‘Fresh Like That’ platform, we honed in on those feelings of lunchtime letdowns: tasteless, expensive and boring meals,” said Denny Downie, head of marketing at Subway Canada. “Subway is highlighted as the hero, bringing consumers what they really wanted all along: a freshly made Subway sandwich with fresh-baked bread, crisp veggies, and freshly sliced meats.”

« Back Next »

Related stories Comments