Levelwear begins first campaign
By Derek Winkler
Levelwear, a sports apparel brand based in Richmond Hill, ON, has begun an advertising campaign called “No Dream.” The campaign, the first for the brand, was developed by Broken Heart Love Affair of Toronto. It features professional golfer Adam Hadwin and takes as its theme the idea that no one achieves success in sports without help from others. The campaign’s television commercial depicts an unusual day in the life of Hadwin. The commercial will run in Canada and the US through the PGA tour season, accompanied by digital ads and social media content.
“It was easy to convey the brand message through this spot considering it is so authentic to the brand and the entire team genuinely championed the idea throughout the process,” said Marty Hoefkes, creative director at Broken Heart Love Affair. “Working with Adam in particular was a testament to the spirit of what Levelwear stands for, which is deep appreciation and respect for everyone working alongside you.”