Air Canada, Tilley debut Bucket List Hat
By Derek Winkler
Airline Air Canada has begun a joint promotion with apparel company Tilley Endurables featuring an item of branded merchandise called the Air Canada x Tilley Bucket List Hat. The limited-edition bucket-style hat will be sold online and at the Tilley flagship store in Toronto. The hat incorporates the Air Canada logo and the names of 90 travel destinations under the brim.
“Exploration is just part of who we are as Canadians,” said Andy Shibata, brand vice-president at Air Canada. “We’re naturally curious, always wanting to see what’s beyond the horizon. Working with Tilley felt like such a perfect fit. The Bucket List Hat isn’t just a great travel piece, it’s a little reminder of the places that inspire us, the journeys that shape us and those small moments that make travel so special.”