Knorr conducts Kuffing Challenge
By Rob Bale
Knorr Canada has begun a social media promotion for a new line of bouillon products called Knorr Flavour Base. The promotion is aimed at younger consumers and depicts the product as an easy way to make home-cooked meals. Called “The Kuffing Challenge,” it consists of Instagram content in which couples try to cook a meal together using the product while physically attached to each other.
“Flavour should be easy,” said Kristen Whelan, associate marketing director at Knorr Canada. “With Flavour Bases, we wanted to create something that brings even better taste, in a form that fits Gen Z's approach to cooking. It's the perfect pantry staple as we approach cuffing season, offering maximum flavour with minimal effort, so you can spend less time prepping and more time connecting.”