Air Canada readies PWHL Fan Flight
By Rob Bale
Air Canada has begun a contest promotion tied to its sponsorship of the Professional Women's Hockey League. The promotion features a PWHL version of the airline’s ongoing “Fan Flight” promotion. Until May 3, consumers can visit <http://www.aircanada.com/fanflightpwhl> to nominate a young fan of the league for the draw. Winners will receive a free trip to see a game during the PWHL finals, including airfare, accomodation and tickets.
“It's been an incredible first season for the PWHL, and as an inaugural partner to the new league, we're celebrating the amazing passion of its fans by bringing them closer to the playoff action,” said Andy Shibata, brand vice-president at Air Canada. “Air Canada's Fan Flight is a beloved, long-running initiative, and expanding it to the PWHL demonstrates our passion for hockey and continued commitment to championing gender equality in sports.”