SickKids Foundation retains FCB
By Rob Bale
The SickKids Foundation, the fundraising unit of The Hospital for Sick Children in Toronto, has retained FCB Canada as its creative agency of record. The firm won the account in a review process. As part of the assignment, FCB will redevelop the foundation’s ‘SickKids Vs’ campaign to support fundraising efforts for the hospital’s Precision Child Health initiative. That campaign was originally developed by previous AOR Cossette, which chose not to participate in the review. Media work for the foundation is handled by Cairns Oneil, with public and influencer relations by Citizen Relations.
“The FCB team impressed us at each stage of the search process and in every interaction we had with their team,” said Kate Torrance, vice-president and head of brand, content and communications at the foundation. “They demonstrated the perfect combination of disruptive, brand-building prowess while also showcasing their reputation for developing breakthrough, results-driving and award-winning creative, all while working collaboratively and in true partnership with their clients and other agency partners.”