Jack Link's hires Citizen Relations
By Derek Winkler
Snack food company Jack Link’s has retained Citizen Relations of Toronto as its Canadian communications agency. The assignment includes national public relations, experiential marketing, digital communications and influencer relations in support of the company’s jerky products. According to the agency, these efforts will focus on presenting the brand as the “top choice of protein fuel for Canadians.” The firm will begin work with a national campaign in May, followed by a sampling program to coincide with National Jerky Day in June and activities at the Calgary Stampede in July.
"We were looking for a partner that understood what our brand needs and could deliver multi-faceted strategic marketing solutions," said Sheila Solby, Canadian marketing director at Jack Link's. "The Citizen team came together as one and went beyond the ask, thinking of bold and disruptive ways to amplify our brand across channels and platforms."