Nature's Path sends more work to Citizen Relations
By Derek Winkler
Citizen Relations has been retained by Nature’s Path Organic Foods as its public relations agency of record for North America. According to the company, the appointment is based on the agency’s 2024 campaign in Canada. Citizen Relations will now work on a 2025 relaunch of the brand in the United States. The assignment also includes media relations, brand strategy, experiential marketing and influencer activities. The new work will begin with a promotional event in May.
“We’ve experienced first hand the impact Citizen enabled through their fully integrated approach,” said Sasha Bricel, director of marketing services at Nature’s Path. “Our values and goals are aligned, to create something truly meaningful, and we’re excited to see how this partnership will grow and reach new heights.”