Lindt begins Gold Bunny promotion
By Rob Bale
Chocolate company Lindt & Sprüngli has begun a Easter promotion based on the game of hide and seek. Consumers can play using a smartphone to scan “Gold Bunny” QR codes in Lindt retail stores nationally, on social media and on a website at <https://www.lindt-gold-bunny.ca>. Players can then search for bunny characters in an Easter-themed presentation. Participants will receive coupons for Lindt products.
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