Iris begins national campaign
By Derek Winkler
Montreal-based eye care company Iris has begun a new phase in its ongoing “Iris it’s me” advertising campaign. The national campaign, timed to coincide with the brand’s 35th anniversary, makes use of the song “Sunglasses at Night” by Corey Hart, performed by his daughter Dante Hart. The campaign, developed by Imago, consits of a promotional video, television advertising, digital advertising, in-store displays and social media content. Public relations are being conducted by National.
“Proudly Canadian since 1990, Iris continues to celebrate its roots and the people who have helped it grow,” said Carl Gagnon, president and creative director at Imago. “This campaign is a reminder that beyond each pair of glasses there is history, expertise and the passionate work of local professionals.”