Canadelle sends more work to Imago
By Adnews Staff
Montreal-based clothing company Canadelle has retained Imago, also located in Montreal, to handle marketing for its Hanes Mega brand. “We chose Imago for their strategic thinking and full understanding as to where we want to take Hanes,” said Canadelle president David Authier. Canadelle’s other products include the Wonderbra, Dim, Playtex and Lovables brands. Imago, which specializes in fashion clients, already handles the Wonderbra, Dim and Playtex accounts.
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