WonderBra begins Share the Wonder campaign
By Adnews Staff
WonderBra Canada has begun a campaign called “Share the Wonder” that encourages consumers to submit a charity or other organization important to them. Submissions will be open until Aug. 29 via Facebook and Instagram or the brand’s website. The company will then select three organizations to receive donations of $10,000 each. Also, the selected organizations can receive one dollar in additional organizations for each like or share, or for a comment tagging a friend, up to a maximum of $4,000 for each charity.
The promotion also includes a photography and video campaign developed by Imago. The creative features models such as Soraya Derhma, who supports causes related to domestic violence, and Memegwans Johnson-Owl, who supports indigenous youth and education programs. WonderBra Canada is a division of Hanesbrands.
“We wanted to make sure our community chimed in, so we could give back to the causes that are important to them,” said Marianne Cobb, general manager of WonderBra. “We wanted ‘Share the Wonder’ to be a collaboration with our community. Showcasing women who propel conversations about the causes dear to them came naturally for this campaign as we cared about reflecting the brand’s core values.”