Dollarama joins Blue Rewards
By Rob Bale
Montreal-based retail chain Dollarama has joined the Blue Rewards loyalty program operated by BMO Financial Group. Participants in the program can collect or redeem loyalty points for qualifying purchases at participating Dollarama locations nationally. In addition, consumer who use a BMO Blue Rewards Mastercard credit card will receive ten times the normal point amount. Dollarama operates approximately 1,700 stores in Canada.
“Dollarama is focused on making everyday shopping simple, affordable and accessible for Canadians,” said Nicolas Hien, chief information officer at Dollarama. “Partnering with Blue Rewards allows us to enhance that experience by adding rewards to purchases customers are already making, delivering a practical benefit that fits naturally into their daily lives.”