RBC, Live Nation form loyalty agreement
By Rob Bale
RBC has signed an agreement with Live Nation Canada by which participants in the bank’s Avion Rewards loyalty program can redeem their points for Ticketmaster events nationally. Participants in the program can redeem up to $500 worth of points per for tickets to live events at Ticketmaster.ca.
“This partnership expands how our members experience their rewards,” said Vinita Savani, executive vice-president of cards and loyalty at RBC. “By connecting Avion Rewards directly to Ticketmaster.ca, we're providing seamless access to Canada's biggest concerts, festivals and live events. This move strengthens our experiential rewards offering and delivers real, tangible value to millions of Canadians.”
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