Bud Light readies Buckle Up Tour
By Rob Bale
Labatt Breweries of Canada has begun a promotion for its Bud Light beer brand called the “Buckle Up Tour.” The promotion takes the form of a country music tour produced by Live Nation Canada. Performances will take place at 12 small-town country bars in the Prairie provinces and Ontario. The tour will be headlined by country musician Owen Riegling. Tickets will be given away for free at <http://www.buckleuptour.ca>. The tour is being promoted with an online video, social media content, influencer activities and content marketing on specialty channels Much Music and Pure Country. The campaign was developed by Anomaly, with media work by Starcom, experiential work by Salt and public relations by Veritas.
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