SiriusXM sponsors Live Nation
By Adnews Staff
Satellite radio provider SiriusXM Canada and event promoter Live Nation Canada have signed a multi-year agreement by which SiriusXM will become Live Nation’s official audio music streaming sponsor. As such, SiriusXM will have an on-site presence at Live Nation events and venues intended to improve the experience of attendees. On-site activities will include a branded lounge area, live broadcasts, special access and other elements. SiriusXM subscribers will also be able to win tickets to Live Nation events nationally or cash that can be redeemed for event tickets through Ticketmaster.ca.
“SiriusXM and Live Nation believe in the special connection live entertainment creates, and this partnership will expand our content and provide even greater access to must-see shows, giving SiriusXM subscribers and fans the opportunity to rediscover the experience of in person events,” said Paul Cunningham, senior vice-president of sales and marketing at SiriusXM Canada. “Our content is more than just a playlist and gives subscribers access to exclusive interviews and performances by some of the world's biggest stars.”