SiriusXM sponsors Raptors
By Derek Winkler
SiriusXM Canada has signed a sponsorship agreement with the Toronto Raptors basketball team. Through this multi-year agreement, Sirius will be the official audio music streaming sponsor of the team. The sponsorship will incorporate halftime shows, a “DJ Duel,” warm-up playlists and interactive elements in the SiriusXM mobile application. The company will also operate a channel called SiriusXM NBA Radio that will carry live broadcasts of NBA games.
“Partnering with the Raptors to reach new audiences and bring the best music and sports moments together is going create unforgettable experiences for fans and bring them closer to what they love,” said Rob Keen, senior vice-president of sales and marketing at SiriusXM Canada. “We're so excited to activate in and out of the stadium in unique ways that only we can, while also providing a new platform for some of Canada's hottest emerging artists to perform.”