Dairy Farmers of Ontario conducts campaign
By Rob Bale
Dairy Farmers of Ontario has resumed a holiday season campaign called “Milk & Cookies” for a fifth year. The campaign raises funds for Ontario children’s hospitals in Toronto, Hamilton, Lonson and Ottawa. The effort this year makes use of drinking glasses for milk that incorporate a cookie cutter and designs drawn by Ontario children. These Magic Milk Glasses will be given to children who will spend the holidays at Ontario children's hospitals. Consumers can also submit their own designs via social media. Selected designs will also be featured on glasses.
“Dairy Farmers of Ontario is committed to nourishing communities all across Ontario and. every year, we want to demonstrate to children and their families spending the holidays at a hospital that we are thinking of them,” said Cheryl Smith, CEO of Dairy Farmers of Ontario. “This year's Magic Milk Glass initiative goes beyond the donation and ensures each child spending this holiday season in an Ontario children's hospital is able to experience the special Christmas Eve ritual of leaving milk and cookies out for Santa.”