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Capital One breaks brand campaign

Toronto-based credit card company Capital One Canada has begun a new campaign using the tagline, “You’ve Got This, We’ve Got You.” Developed by Anomaly Toronto, the campaign is intended to convey that “belief in yourself can create more financial opportunity.” It consists of a 30-second online video, social media content, radio ads, podcasts, billboards, transit shelter ads and bus wraps. Media work is being handled by Jungle Media, while public relations are being conducted by FleishmanHillard HighRoad.

“One of the things we were most inspired by in meeting Capital One was their organizational commitment to being human, and their belief in the transformational potential of people having positive credit experiences,” said Candace Borland, president of Anomaly Toronto. “The work we created gives us a glimpse into the lives of real people simply trying to get ahead and the importance of knowing that someone is in your corner. The new positioning isn’t about a fancy purchase or a big, expensive trip. It’s about real people getting a shot with a financial institution, believing in those that others might not.”

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