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Specsavers begins campaign

Optometry chain Specsavers Canada has begun a new campaign called “Should've Gone to Specsavers.” The campaign begins with a commercial called “Airport” which depicts a couple attempting to catch an airplane. The ad will run in 30- and 15-second versions on television, Internet-connected television sets and on social media. The campaign was developed by the company’s in-house unit Specsavers Creative, with media work by Media Experts IPG, as well as public relations and social media support by FleishmanHillard HighRoad.

“We're so excited to be able to share more of the ‘Should've’ world with Canadians, especially with something as relatable as airport travel,” said Catherine Walsh, marketing director at Specsavers Canada. “The combination of our award-winning Specsavers Creative agency together with direction from Declan Lowney have perfectly blended our brand humour with our purpose of changing lives through better sight.”

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