Specsavers begins new campaign
By Derek Winkler
Eyecare and eyewear company Specsavers Canada has renewed its promotional agreement with astronaut Chris Hadfield, first established in 2024. The company has released a new advertising campaign in which Hadfield communicates the importance if regular eye exams. The creative compares the visual demands of space travel with issues such as reading in low light or watching a screen.
“We’re proud to continue our partnership with Col. Chris Hadfield, whose rare vantage point as an astronaut brings depth and authenticity to our eye health message,” said Catherine Walsh, vice-president of marketing and public relations at Specsavers Canada. "His trusted voice helps us connect with Canadians in a meaningful way, encouraging them to prioritize their vision through regular eye exams before problems develop.”