Specsavers conducts national campaign
By Derek Winkler
Eyecare company Specsavers Canada has begun a campaign to encourage consumers get an eye exam. The national campaign will run until the end of July. It consists of digital out-of-home, social media, digital display, online video and connected television advertising. The creative depicts a variety of common situations that rely on eyesight. The effort includes the participatin of comedian Jesse Jauri and makes use of copy such as “Oh look, you’re staring at another screen.”
“Screen time, doomscrolling and streaming are such a big part of Canadians’ lives today,” said Derek Fukui, head of marketing at Specsavers Canada. “We wanted to tap into those everyday behaviours in a relatable way to get people thinking about their eye health.”