BeaverTails begins Kraft Dinner promotion
By Derek Winkler
Pastry chain BeaverTails has begun a joint promotion with Kraft Heinz called the “KD Takeover.” From June 1 to Aug. 9, participating BeaverTails locations will sell two special menu items combining the pastries with Kraft Dinner macaroni and cheese. These comprise the KD Takeover BeaverDog, a hot dog in a pastry topped with Kraft Dinner, and the KD Takeover Poutine, which is poutine topped with Kraft Dinner.
“This is a celebration of Canadian classics,” said Tina Serrao, creative director of BeaverTails. “Both BeaverTails and KD are instantly recognizable to Canadians, and so many of us have memories tied to them. KD Takeover brings those familiar favourites together in a way that feels fresh, fun, and very BeaverTails.”
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