Kraft conducts peanut butter promotion
By Rob Bale
Kraft Heinz has begun a promotion for its Kraft Peanut Butter product line in collaboration with delivery service SkipTheDishes. During the promotion, consumers can use a mobile device to scan an image of the scrape marks at the bottom of an empty jar of peanut butter to receive a free jar of Kraft Peanut Butter delivered the same day via Skip Express Lane. For one month, consumers can scan an empty jar by visiting <https://qjarcodes.kraftcanada.ca>. The first 750 visitors each week will receive a replacement jar.
“As a brand that strives to spread comfort that nourishes the souls of Canadians, part of our mission is to connect with peanut butter enthusiasts in culturally relevant ways, such as bridging the gap between food and technology,” said Stephanie Goyette, head of marketing and strategy at Kraft Heinz. “Our latest campaign is a prime example of a convenient, consumer-first innovation disrupting the way Canadians replenish their spreads.”