Philadelphia conducts Bonut campaign
By Derek Winkler
Kraft Heinz Canada has begun a campaign for its Philadelphia cream cheese brand to promote the launch of two new flavours in Canada: pineapple and blueberry. The campaign features a food item called a “bonut,” which is a combination of a bagel and a donut. The initiative will make use of online and social media advertising on Meta, YouTube, Spotify and Reddit. In addition, the company will distribute free bonuts to consumers at participating bagel shops in Toronto and Montreal on June 6, designated National Donut Day. The campaign was developed by Rethink, with media work by Carat. Public and influencer relations are being conducted by Heads & Tales.
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