Destination Ontario begins We Stand campaign
By Rob Bale
Tourism organization Destination Ontario has begun a campaign called “We Stand.” Developed by Broken Heart Love Affair, it is intended to promote domestic tourism via appeals to “provincial pride.” It consists of television, cinema, print and digital out-of-home advertising, as well as radio and audio streaming ads, online videos and social media content. The campaign will run for six weeks. Media work is being handled by Initiative, while public relations are being conducted by Weber Shandwick.
“We stand with Ontario,” said Carlos Moreno, chief creative officer at Broken Heart Love Affair. “Proud to amplify the spirit, strength, people and stories of a province that leads with heart and resilience. This belief served as the foundation for our creative work.”