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Explorers' Edge begins new campaign

Explorers' Edge, an Ontario regional tourism organization representing Algonquin Park, the Almaguin Highlands, Loring-Restoule, Muskoka and Parry Sound, has begun a new marketing campaign intended to attract visitors from the United States. The campaign is aimed at consumers in four cities: Boston, New York, Washington and Chicago. The effort will make use of social content marketing and will run until September. The initiative is also intended to develop a database of leads for future promotions in support of proposed commercial air service into Muskoka Airport.

"We know that the United States is Ontario's number one market for international visitors, and we want to make sure they are coming to this region of the province," said James Murphy, executive director of the organization. "Research shows us that longer stays for these travelers are trending upwards, and we hope to get them interested now for the time when commercial air service becomes a reality in our region, which will make their decision to come here even easier."

The campaign is being funded in part by FedNor, Destination Ontario and the District of Muskoka. Explorers' Edge is funded by the Ontario Ministry of Tourism, Culture & Sport.

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