Travel Alberta begins AI campaign
By Derek Winkler
Travel Alberta has begun a new campaign called “Created by AI,” with “AI” in this instance standing for “Alberta Imagery.” The campaign, developed by C&B Advertising, will run until March 22 on YouTube, Facebook, Instagram and Pinterest. The creative features nature imagery that at first appears to be generated by artificial intelligence. Media placement focuses particularly on content creators and podcasters who specialize in AI. Media work is being handled by Initiative Canada.
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