OCS retains Initiative
By Rob Bale
The Ontario Cannabis Store has again retained Initiative Canada as its media agency of record until 2029. The firm won the account in a competitive review process. Initiative has held this account since 2021.
“Initiative has been a great partner, and we are thrilled to be continuing with them as our media AOR,” said Kim Lang, senior marketing manager at OCS. “We've been able to build some excellent campaigns and with Initiative's expertise and media savviness, we will continue to showcase the top-tier quality and service Ontarians expect from the OCS.”
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