George Brown Polytechnic breaks campaign
By Rob Bale
Toronto-based school George Brown Polytechnic has begun a new campaign called “George BrOWN Your Tomorrow.” The campaign, developed by A Beautiful Riot, promotes the school’s transition from a college to a polytechnic institution. It encourages potential students to “take ownership of their future” through George Brown's various educational programs. It includes a video, online materials, digital billboards and murals in Toronto transit stations.
“Our goal was to create something that spoke directly to students, to their goals and dreams and their ownership of what comes next,” said Rachel Abrams, chief creative officer at A Beautiful Riot. “George Brown Polytechnic's commitment to future-ready learning shines through in every part of this campaign, and we're incredibly proud to support a message that puts learners first.”