United Way Greater Toronto hires BHLA
By Rob Bale
Charitable organization United Way Greater Toronto has retained Broken Heart Love Affair of Toronto as its agency of record. The assignment includes strategy and creative development, with a focus on the organization’s impact in the region. The first new creative is planned for release in late summer.
“We’re pleased to partner with an agency that understands both the urgency of the moment and the complexity of the issues facing our region,” said Alka Graham, director of marketing, donor experience and events at United Way Greater Toronto. “BHLA brings strong strategic thinking, creative leadership and a thoughtful approach to telling the story of the work involved in building a more inclusive GTA.”
« Back Next »
Comments
blog comments powered by Disqus