Montreal Heart Institute Foundation debuts new branding
By Rob Bale
The Montreal Heart Institute Foundation has undertaken a brand update initiative. It includes a new brand identity and new website developed by Cossette. The new branding is intended to better depict the foundation as a leader in medical innovation. It makes use of the tagline, “The future takes heart.” The new website includes testimonials and podcast episodes intended to highlight “the warmth of human stories.”
“This new brand positioning fully aligns with our commitment to fuel the momentum of innovation that sets the Montreal Heart Institute apart on the world stage,” said Nathalie Rochette, vice-president of communications and relationship marketing at the foundation. “More than ever, the foundation plays a key role in bringing the most promising ideas to life and turning them into concrete advancements in cardiovascular health.”