Molson Coors begins winter sports contest
By Rob Bale
Molson Coors has begun a national contest promotion called “Performance Enhancing Canadians.” The initiative is intended to encourage consumers to support winter sporting events as fans in order to improve the performance of the athletes. Ten grand prize winner will receive trips to attend such events. Consumers can enter online at <http://www.molson.ca/PEC>. The promotion also includes social media content and materials at participating bars and restaurants.
“Supporting Canadian sports and their athletes has been part of Molson's DNA for generations,” said Leslie Malcolm, vice-president of marketing at Molson Coors. “Over the past year we've seen Canadians come together in powerful ways, and this program is about taking that spirit one step further and bringing everyone in to support our Canadian athletes and remind them our country is behind them.”